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Restaurants

How to sell more with self-service kiosks in restaurants

How to sell more with self-service kiosks in restaurants

In the evolving landscape of the quick-service restaurant industry, the focus is progressively shifting towards optimizing customer interactions to boost revenues. Self-service kiosks have emerged as a pivotal technology in this field, significantly enhancing upselling and cross-selling opportunities.

Here’s an in-depth exploration of how self-service kiosks are transforming quick-service restaurants by not only meeting but exceeding customer expectations:

1. Upselling:

Self-service kiosks are inherently designed to increase the average check size by suggesting additional items or upselling premium versions of menu items. Unlike human servers who may occasionally forget or hesitate to upsell, these kiosks tirelessly offer upsells like larger drink sizes or premium dish upgrades. According to studies conducted by Samsung,  the average order value surges by about 20-30% when customers use self-service kiosks. The intuitive and interactive interface of kiosks facilitates spontaneous decision-making, encouraging customers to indulge a little more​.

2. Cross-Selling:

Cross-selling is another forte of self-service kiosks. They excel in recommending related items – like fries with a burger or a drink with a meal – enticing customers to spend more. The smart bundling of complementary products is an approach that has shown to attract 37% more shoppers. By providing visual suggestions for additional items that pair well with the customer's original choice, self-ordering kiosks enhance the overall dining experience while boosting sales​.

3. Add-Ons:

Prompting customers to add extras like toppings, sides, or beverages is a breeze with kiosks. Their user-friendly interface allows customers to customize their orders effortlessly, enhancing the overall order value. By visually displaying options for add-ons, self-service kiosks entice customers to make additional purchases they might not have considered otherwise.

4. Combo Deals:

Offering combo deals is simplified with ordering kiosks. They can be programmed to suggest bundled items at a slightly reduced price, encouraging customers to get more for less. This not only provides value to customers but also significantly increases the average order value, contributing to higher total sales.

5. Promotions and Discounts:

Kiosks serve as an excellent platform for displaying special promotions and offers. They can be updated in real-time to showcase daily specials or limited-time discounts, encouraging customers to take advantage of these deals. This feature is especially useful in attracting price-sensitive customers and moving inventory during special sales events​.

6. Increased Throughput during Peak Times:

Self-service kiosks significantly reduce ordering and payment processing time, especially during peak hours. CEFCO convenience stores and gas stations experienced a 50% reduction in customer wait times during peak periods upon kiosk implementation. The faster service leads to higher order throughput, ensuring that more customers are served in less time, which is crucial for maintaining high customer satisfaction levels during busy hours​.

7. Order Accuracy:

With fewer chances of miscommunication, orders placed through kiosks are more likely to be accurate. This not only enhances customer satisfaction but also reduces food wastage and costs associated with incorrect orders​.

8. Visual Menus:

Ordering kiosks have the advantage of displaying high-quality images of dishes, which can tempt customers to order more items. Visual menus provide a more engaging and informative ordering experience, allowing customers to see exactly what they are ordering.

9. Language Options:

The multilingual interfaces of kiosks cater to a wider customer base, accommodating non-English speaking customers effectively. This feature potentially attracts more international visitors, making the restaurant more inclusive and accessible​.

10. Generating Repeat Business:

Self-ordering kiosks can store individual guest preferences, making ordering more customized with each visit. The easy re-ordering and loyalty program implementations foster repeat visits and increased loyalty. By improving order accuracy, customization, and convenience, kiosks significantly contribute to generating repeat business and enhancing customer loyalty.

The Bottom Line

By simply embracing the tech-savvy nature and preferences of modern diners, especially the younger demographic, quick-service restaurants are finding a significant uptick in revenue. The self-ordering kiosk is more than just a modern gadget; it’s a smart business move that caters to changing customer preferences while adding to the restaurant’s bottom line.

LivTech Group presents a solution that aligns perfectly with these evolving trends. Our iServe Kiosks are designed to offer a seamless ordering experience, boosting average order sizes by over 30% through data analytics and machine learning-powered OrderMax system. The real-time customer insights provided by our kiosks allow for personalized extras to be suggested, leading to an average order size increase of 27% or more.

Moreover, our comprehensive service doesn’t end with just providing a self-ordering system. We extend our expertise from design to maintenance, ensuring your business enjoys the full benefits of this technology with robust support and warranty packages. The instant integration with any POS, card, and payment processing systems makes the transition smooth and hassle-free.

LivTech's vertically integrated full-service approach ensures a seamless transition and continuous optimization for your business. The compelling results from our partners, who have experienced a revenue boost of 27% or more due to reduced waiting times, exhibit the substantial positive impact our iServe Kiosks can have.

Embark on this modernization journey with LivTech Group, not just to keep up with the digital transformation but to stay ahead, offering an enhanced customer experience while significantly boosting your revenue. Our goal is to be the tech partner you always wanted, streamlining your operations and unlocking your business’s full revenue potential from Day 1.

Let’s talk and pave the way for a revenue-boosting future for your quick-service restaurant.

This article was written by

Dan

a self-service product specialist

Embrace the future of quick-service dining with LivTech's cutting-edge iServe Kiosks.