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Restaurants

Ordering kiosks and the younger generations

Ordering kiosks and the younger generations

In the fast-paced world of quick-service restaurants, fast food joints, and food courts, time is of the essence. The quicker the service, the happier the customer, and the better the bottom line. One innovation that's making a tangible impact on revenue is the self-ordering kiosk. This isn't just about faster service; it’s about meeting changing customer preferences head-on by leveraging natural user behavior.

The modern diner, especially among younger generations, appreciates a seamless  dining experience. With smartphones being an extension of oneself, it’s only natural that a touchscreen ordering system would resonate with the tech-friendly crowd. Here’s a look at how self-ordering kiosks tap into this behavior and why they are becoming revenue generators for quick-service eateries.

Tapping into Tech Comfort

Younger customers find familiarity and ease in interacting with touchscreen technology, be it their phones or ordering kiosks. The comfort and independence that comes with placing an order at an ordering kiosk, without having to interact with a staff member, often enhances the overall dining experience. This simple, intuitive interaction encourages more frequent visits and, by extension, more sales.

Attractive Touchscreens, More Orders

A well-designed, attractive touchscreen isn't just about aesthetics; it's a silent salesperson. The vibrant display, clear menus, and enticing images of food can significantly influence a customer’s order. Moreover, with personalized upselling and cross-selling prompts, ordering kiosks can suggest add-ons or larger sizes, subtly encouraging customers to spend a little more than they initially planned.

The Data Behind

Increased Average Order Value: Studies indicate that the average order value surges by about 20-30% when customers use self-service kiosks, which translates to roughly $5 more per transaction. These kiosks excel at upselling and cross-selling by automatically suggesting add-ons and promoting limited-time offers or new menu items, which often results in higher check sizes​1​.

Higher Spending: Research also shows that customers tend to spend 20-30% more when using a self-ordering kiosk as compared to traditional ordering methods. This is attributed to the convenience, privacy, and sometimes the attractive interfaces of the kiosks, which eliminate any hesitations customers might have about ordering extras​.

Consumer Preference for Self-Service: The current convenience-driven culture significantly favors interactive kiosks. It's found that two out of every three customers prefer a frictionless, self-service dining experience. The appeal of a faster and easier ordering journey is driving more customers towards using these kiosks, and consequently, generating more revenue for quick-service restaurants​.

Promotion of High-Margin Items: Restaurants have the opportunity to promote high-margin menu items through self-service kiosks. Unlike relying on staff members, kiosks provide multiple cross-sell and up-sell opportunities throughout the ordering process and encourage customers to browse menu offerings for longer, which could lead to increased sales​.

Industry Growth: The industry of interactive kiosks is projected to nearly double to $45 billion worldwide by 2028. This growth reflects the rising acceptance and preference of self-service technology among consumers, which in turn, augments revenue for quick-service restaurants adopting this technology​.

The Preference Shift

The shift towards preferring digital interaction over human interaction in quick-service settings isn’t new, but it’s growing. Self-ordering kiosks meet this preference head-on, providing a modern, efficient way for customers to get exactly what they want, quickly. This shift isn’t just a fleeting trend; it reflects a broader change in consumer behavior that’s here to stay.

The Bottom Line

By simply embracing the tech-savvy nature and preferences of modern diners, especially the younger demographic, quick-service restaurants are finding a significant uptick in revenue. The self-ordering kiosk is more than just a modern gadget; it’s a smart business move that caters to changing customer preferences while adding to the restaurant’s bottom line.

LivTech Group presents a solution that aligns perfectly with these evolving trends. Our iServe Kiosks are meticulously designed to offer a seamless ordering experience, boosting average order sizes by over 30% through data analytics and machine learning-powered OrderMax system. The real-time customer insights provided by our kiosks allow for personalized extras to be suggested, leading to an average order size increase of 21% or more.

Moreover, our comprehensive service doesn’t end with just providing a self-ordering system. We extend our expertise from design to maintenance, ensuring your business enjoys the full benefits of this technology with robust support and warranty packages. The instant integration with any POS, card, and payment processing systems makes the transition smooth and hassle-free.

LivTech's vertically integrated full-service approach ensures a seamless transition and continuous optimization for your business. The compelling results from our partners, who have experienced a revenue boost of 27% or more due to reduced waiting times, exhibit the substantial positive impact our iServe Kiosks can have.

Embark on this modernization journey with LivTech Group, not just to keep up with the digital transformation but to stay ahead, offering an enhanced customer experience while significantly boosting your revenue. Our goal is to be the tech partner you always wanted, streamlining your operations and unlocking your business’s full revenue potential from Day 1.

Let’s Talk and pave the way for a tech-savvy, revenue-boosting future for your quick-service restaurant.

This article was written by

Dan

a self-service product specialist

Embrace the future of quick-service dining with LivTech's cutting-edge iServe Kiosks.